And here we go..looks like sponsored jerseys
are headin to the NBA. This has been present in European futbol
(aka: soccer) for sometime, but it seems after some initial tests in
the niche sports of Arena Football and Major League Soccer, ads on
jerseys are coming. While some say this will ruin the integrity
of the sports..ha. Dolla's speak and with salaries averaging $5
million another revenue stream is necessary. Personally, I want
to see an Ohio business, preferable Swenson's, sponsoring the
Cavs. I would have no problem buying that jersey.
yea..I'd like to advertise on those jerseys
And of course, Cuban is leading the charge. Dolla Dolla bills yo..
UPDATE: Ok, so apparently Mark Cuban just updated his blog on 5/30/05 to address the Advertising on Jerseys topic...and yes, expect him to definetely lead the charge.
1 comment:
Please never allow this to happen. It occurs in Futbol because there are no ads during the game. They don't stop play so we can be shown beautiful images of a lion (aka the king of the jungle) morphing into LeBron (aka the king of the court). So what do they do? They put ads on the jerseys.
Another reason this idea would fail is that european soccer jerseys don't really use emblems on the jersey. If they do, it is a little insignia, but most of the jersey is color and blank. In our sports, we have nicknames and crazy jerseys. So where are the ads going to go? The Cavs aren't going to change their names to the Swenson's just to sell some jersey space.
Now maybe you can say this works in Arena Football and MLS. My answer is that those are low revenue sports. You can put an ad on there and no one will complain.
Want proof of this? Try putting little spider man designs on the bases before releasing Spider Man 2. See if the public is outraged.
PS- I want to just write www.ESPN.com (and maybe get the LeBlog Master to make this a link) just so we can be tracked by ESPiN. Nothing better than the ruler of the sports universe tracking its total and utter dominance.
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