So Le really is catching on..

So this past weekend, Bobby Labonte sported a cartoon image of the King on his hood during the Bristol race. 

quoted from this article: 

"Although we could think of better driver matches for James - Sadler for his basketball skills and Martin for his familiarity with hip-hop culture (Martin listens to rap music. Seriously.) - the promotion apparently made sense because both men are sponsored by the same soft drink company. Labonte also might have considered changing his name to "LeBobby" for the promotion, but people probably would have thought he was (gasp!) French."

WOW...

I mean the kid is only 20 years old..

Other points of interest regarding this PowerAde pimped out car:
-Coca-Cola officials say that recent data shows that 74% of all NBA fans are also NASCAR watchers.  (anyone else having a hard time believing this)
-Coca-Cola flew in James to see his first live NASCAR race. "I really like the look of the race car," James said in a statement. "But I'm thinking we need to add some new rims."